WHAT BLOCKING DOES
Plugs the gland.
An antiperspirant uses aluminium salts to shut the sweat duct. Nothing is done about the skin, and the smell returns as soon as the plug does.
CH. 01 LITPITS
Underarm care, finally treated.
Underarm care doesn't stop at sweat and smell.
Specialist body care for Indian skin, Indian weather and Indian routines. Chapter 01 is underarms: two products, four concerns, one formula.
Pre-order · ships from 25 September
MADE TO BE RAISED.DON'T SHRINK. DON'T HIDE. STAY LIT.MADE TO BE RAISED.
WHY UNDERARMS FIRST
Deodorant, antiperspirant or underarm serum?
An underarm serum is a leave-on treatment for underarm skin itself; a deodorant addresses smell, and an antiperspirant blocks sweat.
Your face gets actives, percentages and a routine. Your body gets soap, spray and lotion, and not one of those three treats anything. You already do something to your underarms every morning. We upgraded that habit rather than inventing one.
Underarm skin is warm, folded, shaved and covered all day. Odour, bumps, rough texture and uneven-looking tone come out of that one environment, so we built one formula for all four.
ODOUR AT SOURCE
Sweat isn't the problem. What grows in it is.
Fresh sweat is close to odourless. The smell arrives when skin bacteria get to work on it, so the formula goes after how the smell forms and leaves your sweating alone.
WHAT TREATING DOES
Controls odour at source.
Circuit 01 — triethyl citrate, zinc PCA, zinc ricinoleate and an acidic pH — works on the way odour forms, while the other three circuits treat the skin underneath.
Sweat is thermoregulation, not the problem. There are no aluminium salts in either product, so normal perspiration keeps working.
WHAT ONE FORMULA HANDLES
Four concerns. One formula.
Whichever you notice first, both products carry all four circuits.
NOT ONE ROLL-ON. AN UNDERARM OPERATING SYSTEM.
The two-product system
Daily care and focused treatment. Use both — each does what the other can’t.
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Daily Underarm Serum Roll-OnThe one you use every morning. Fresh through the day, working on bumps, texture and tone underneath.
Deodorant Roll-On · 50 ml
₹800₹850
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Underarm Resurfacing PadsFor the bumps and roughness a roll-on cannot get at. One dosed pad, both underarms, fragrance-free.
Serum Underarm Pads · 30 pads
₹1,350₹1,500
The Pair
Both products. The Roll-On stays on all day; the Pads lift what a film can’t reach. Together they are the routine.
₹2,000
₹2,350 Total individual MRPs · bought separately
That is ₹150 less than buying them separately.
Pre-order · ships from 25 September
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Use both. Each does what the other can’t.
The Pads touch the skin: a measured dose and a swipe that lifts what a film can’t. The Roll-On stays on all day and keeps working under your shirt. Together they are the routine — and if you start with one, this is what changes.
| Compare | The Roll-On | The Pads |
|---|---|---|
| Format | Leave-on serum, rollerball | Pre-dosed nonwoven pad with a two-finger pocket |
| How often | Daily, on clean dry skin | Once a day, morning or evening, or both |
| Acid system | 6.5% AHA+BHA+PHA: lactic 1.5, mandelic 2, gluconolactone 2, salicylic 1 | PHA-forward 7%: mandelic 1.5, gluconolactone 3, lactobionic 2, salicylic 0.5 |
| Fragrance | Signature fragrance | Fragrance-free |
| Leads with | Odour and daily cover | Texture and tone |
| Size | 50 ml | 30 pads. One pad covers both underarms, pre-dosed, so there is nothing to measure |
7% is not a stronger version of 6.5%. The Pads lead with PHAs, which are larger molecules chosen for tolerance, and you use them as one swipe instead of leaving them on all day.
SWIPE. DON'T SCRUB.
THE MECHANISM
4 concerns. 4 circuits. 1 formula.
Both products carry all four circuits. What changes is which one leads.
BULLETPROOF ODOUR SHIELD
Geek / the receipt
Odour-control ingredients support a less odour-friendly underarm environment.
MELANIN HACKER CORE
Geek / the receipt
Niacinamide, tranexamic acid and NAG support the pigmentation circuit.
THE SMARTEST 6.5% AROUND
Geek / the receipt
The acid system supports regular resurfacing for rough texture.
PERFORMANCE WITHOUT THE PUNISHMENT
Geek / the receipt
Barrier-supporting ingredients accompany the acid system.
Scroll to open the next circuit
BEFORE YOU START
Shaved, waxed or lasered today?
Fresh hair removal plus acids is the combination people get hurt by, so the rule sits here rather than in a footnote.
Pick one to see what to do.
Pause for now.
Skip the Roll-On for 24 hours. Leave the Pads until the skin feels calm again. After waxing or laser, wait until there is no soreness.
Normal routine.
Patch test before your first use, and keep both products off broken or irritated skin.
Choose the answer that matches your skin today.
Patch test before first use. Do not use on broken or irritated skin. Stop if irritation persists. Avoid contact with eyes. External use only.
WITH CONSISTENT USE
What changes, and when
WHAT CHANGES, AND WHEN
NOWToday
STAGE 01 / 05
First use
Freshness and skin feel
Ranges, not promises. They assume you use it consistently.
UP NEXTWeek 1–2
STAGE 02 / 05
7-14 days
Smoother feel, less surface roughness
Ranges, not promises. They assume you use it consistently.
UP NEXTWeek 3–4
STAGE 03 / 05
3-4 weeks
Progress on bumps and follicular texture
Ranges, not promises. They assume you use it consistently.
UP NEXTWeek 8–12
STAGE 04 / 05
8-12 weeks
Tone becomes meaningfully assessable
Ranges, not promises. They assume you use it consistently.
UP NEXTWeek 12
STAGE 05 / 05
12 weeks
The first full outcome you can evaluate
Ranges, not promises. They assume you use it consistently.
Ranges, not promises. Skin varies. Keep using it consistently to judge the full arc.
Tone is the slowest of the four. We would rather say that here than watch you give up in week three.
Ranges, not promises. They assume you use it consistently.
Questions, answered.
Neither product contains a lightening or bleaching agent, and neither is built to change your skin's colour. Irritation is what darkens underarm skin, so patch test, stay off broken skin, and stop if stinging keeps up. If the darkening came on suddenly, is spreading, or feels velvety, see a dermatologist before you buy a cosmetic.
No. There is no whitening agent in either formula and we make no claim about shades. Circuit 02 works on the pigmentation signal that friction, shaving and irritation set off, and the outcome we describe is an even-looking tone. We wrote the long answer in Real Talk if you want the mechanism rather than our word for it.
No — sweat is your body cooling itself. We control the smell at its source instead: no aluminium salts, nothing plugs a gland. Neither product is for hyperhidrosis; that needs a doctor.
The Roll-On is a leave-on serum, so give it a moment to dry before you dress. The Pads leave no residue to rinse off. We have not tested it against every fabric and dye, so we are not making a no-stain claim.
Yes. The Roll-On is daily care and the Pads are focused treatment, and they are built to sit in the same routine. Use the Pads once a day, morning or evening or both, and the Roll-On on clean dry skin. Skip both on the day you shave or wax.
MADE TO BE RAISED.
Start with one, or take the system.
Free shipping on every order.
Cash on delivery available.
Pre-order · ships from 25 September.
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